Concise guide to international markets
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Concise guide to international markets

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Published by Leslie Stinton & Partners by arrangement with the International Advertising Association U.K. Chapter in Kingston-upon-Thames (39a London Rd, Kingston-upon-Thames, Surrey KT2 6ND) .
Written in English


  • Marketing -- Periodicals.,
  • Statistics -- Periodicals.

Book details:

Edition Notes

Continues in part, Concise guide to international markets.

Other titlesConcise guide to international markets.
ContributionsInternational Advertising Association. U.K. Chapter.
LC ClassificationsHF5415.125
The Physical Object
Pagination v. ;
ID Numbers
Open LibraryOL20568167M

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An invaluable guide to the modern international capital markets and to the key products and techniques used in the industry." Sir George Mathewson CBE, DUniv, LLD, FRSE, FCIBS. Chairman of the Council of Economic Advisers in Scotland and Former Chairman of The Royal Bank of Scotland Group plc/5(2). It is indeed “a concise guide to market research” as it accomplishes the task of integrating theory and analytical practice exceptionally well. All in all this is a very good and comprehensive source for readers looking for an easy to understand and yet substantiated manual to quantitative market research and analysis.”. A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics. Authors: Sarstedt, Marko, Mooi, Erik. This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor .

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